Thursday, November 2, 2017

Branding Voice and Passion

Branding Voice and Passion

The power of passion and the voice used to discuss that passion can build significantly stronger brands and drive sales higher. Marketing a brand to customers with a relationship surrounding the customers passion creates more value for the brand. Potential clients need to develop a one on one relationship with a brand to eventually have passion for that brand. Telling the story of your brand instead of just the history evokes more passion between your customer and your brand. It takes that customer along the road of engagement that can and should build over time.






So how do you build that emotional connection with you customer and your brand? Start with saying something not only important, but relevant. Act on that message, continuously. Make sure your actions are good not just for your brand but also for you customers. Be honest, if your brand speaks to something be sure to follow through in your brand actions.

Take the time to consider your brand positioning and how it will impact passion within your clients.  When the time comes to activate your brand, be sure to have a strategy based on your brand positioning. Stay true to your message.


Does you brand need some passion? Contact us at …


Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Weiskopf Consulting - All things Technical & Social (630.320.2991)
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.


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2017-10-23 "Branding Month Email #4"


Brand Passion

As we introduced the month of branding at Weiskopf Consulting, we segmented the topic into three key elements, trustworthy, passion and consistency. Passion connects your brand to your customers. Aligning your goals with your customer goals is important but so is having a story behind your own brand. Not just a history. Generally people need to be inspired to gain any kind of attachment to an organization. That is especially true when you are asking for donations instead of providing a product or service that is needed. So what makes you special? What caused you to want to help? Avoid using the terminology of targeting for your non-profit. 




As you think past your history and more towards your passion, learn to tell your story concisely with excitement.

Check back all month on our social media platform to learn more insight into your brand being trustworthy, having passion and being consistent. 


Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Weiskopf Consulting - All things Technical & Social (630.320.2991)
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.

WeiskopfConsulting.com | ConstantContact Solution Provider  



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2017-10-30 "Branding Month Email #5"


Assess YOUR Brand

All month long you have learned about the elements of branding, being trustworthy, having passion and consistency of brand. Now it is time for you to look at your brand. Let us assess you brand with our check list and then we will meet with you free of charge to discuss the findings.



Contact us at 630 474 3412 or Virginia@WeiskopfConsulting.com to start to process free of charge. We want to help you make your brand shine!

Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Weiskopf Consulting - All things Technical & Social (630.320.2991)
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.

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Monday, October 16, 2017

Funding Your Non-Profit

Funding Your Non-Profit

Funding is a major component for non-profits. Non-profits can not rely on the same fundraising and advertisement over the course of time. The marketing message becomes boring. Update your marketing message, be sure to stay within your brand message. The way you ask for a donation needs to fit within your brand. Consider if your brand is positioned to "ask for support" versus "ask to join" the cause. Joining is more powerful in terms of creating evangelists for the cause. Keep the message short and simple, there is not a need to get too technical. That is not to say be boring, rather know your audience and what motivates them.

Funding and the wording of asking for donations is an element of your non-profit brand. This is another aspect of brand consistency.

Be sure to differentiate your non-profit brand to attract volunteers versus attracting money. This too goes back to asking for join the cause. Feeling and emotion is a much stronger tie than simply investing for a return. After all, anyone can write a check but not everyone will give of their time to volunteer. This ties back to the passion of your brand. Getting support through passion is a much more powerful connection to the cause.


Watch this video to see how this Challenge went Viral on Social Media

Think back to the ALS Bucket Challenge, born of passion for the brand. Pete Frates, a baseball player from Boston College has suffered from ALS, or Lou Gehrig's disease, since 2012. He thought of an idea to raise money for the degenerative disease, it was simple, dump a bucket of ice-cold water over your head, then challenge a friend, or friends, to either do the same or donate money to The ALS Association. Make a video of the whole thing and post it to your social media accounts. The marketing message completely stood out and inspired millions to donate.

Funding and garnering donations are not easy components for a non-profit. Be sure to give thought as to how the fit into your brand consistency.


Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Weiskopf Consulting - All things Technical & Social (630.320.2991)
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.

WeiskopfConsulting.com | ConstantContact Solution Provider  



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Friday, October 6, 2017

Consistency, is Key to Brand Recognition


Keep Your Brand Consistent

Consistent Consistent Consistent. Ensure your brand has a brand and logo that are consistent across various platforms. Branding in social media requires a logo to look good in a square since most platforms are built to for photos of people as users. Consistency goes beyond just the look of your brand but the brand voice. This is a major component of a cohesive brand. Strategically decide how to differentiate your brand with how you present your content. 


Color | Photo style | Logo | Tagline | Typography 




When acquiring handles and accounts in social media, attempt to claim your brand name in numerous platforms. You may not plan to use say, Snapchat, but you would not want someone to confuse your brand with another of the same or similar name.

An email signatures is an extension of your brand. Build an email signature that represents your brand on every message you send. There should be an ask in your email signature and just like your marketing message, your email signature needs to be updated and should coincide with your marketing campaign.

Event branding is just as important as your primary branding. 


T-shirts  |  Signage  |  Promotions  |  Social media



Even simplistic promotions, ensure they are consistent with your branding strategy. All build meaning and memorability for an event, even if it is entirely for charity.


Simply explained, your brand is what people think about you. Your brand carries through in various platforms and messaging. A good brand takes time to build and requires thought, strategy and consistency to continue growing.

Check back all month on our social media platform to learn more insight into your brand being trustworthy, having passion and being consistent.



Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Weiskopf Consulting - All things Technical & Social (630.474.3412)
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.

WeiskopfConsulting.com | ConstantContact Solution Provider
 

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Sunday, October 1, 2017

Branding Month at Weiskopf Consulting



Learn how to Brand your Company 



This month is National Learning and Development Month. What’s more important to learn about than your own brand? Weiskopf Consulting will be discussing the strategy of branding with a focus on non-profits complete with information relevant for any brand.

Branding is an all encompassing topic, therefore we have segmented the topic into three key elements, trustworthy, passion and consistency. Throughout the month we will touch of various aspects of these three main elements that make brands shine.




When a brand knows who they are and what they stand for they gain trust. Consumers are not looking for perfection, they are looking for decency. Today, trust is more important than ever and it can be an important source of strategic advantage.

People connect with your passion and remember your brand. The history of your brand is not as memorable and they really don’t care. Great brands delight people. They have genuine meaning in people’s lives. People need to see the heart of your brand to connect deeply.

And finally your brand must have consistency. Not matter the medium, Facebook, LinkedIn, your website, you name it, all of them must have the same look and feel to maintain the brand consistency.  Remember that everything is a brand, so care about yours. Personal brands, brand of expertise, brand of product, brand of advice, brand of culture, brand of solution, they all need to be consistent. Many non-profits are more like consumer brands, and thus to maintain share of mind and trust, a well thought out, consistent brand is required. While some may think that looking "too good" and implying a sense of organizational vanity is a problem, many donors consciously and unconsciously see value, professionalism and sustainability when a brand is clearly and consistently presented.


Check back all month on our social media platform to learn more insight into your brand being trustworthy, having passion and being consistent.



Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Weiskopf Consulting - All things Technical & Social (630.320.2991)
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.

WeiskopfConsulting.com | ConstantContact Solution Provider
 

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P.S.  For additional information, consider attending a workshop - 

Tuesday, September 5, 2017

12 Tips for Writing Content in Plain Language

Plain language is writing designed to ensure the reader understands as quickly, easily, and completely as possible. Plain language strives to be easy to read, understand, and use. It avoids verbose, convoluted language and jargon


One of the most popular plain language myths is that you have to “dumb down” your content so that everyone everywhere can read it. That’s not true. The first rule of plain language is: write for your audience. Use language your audience knows and feels comfortable with. Take your audience’s current level of knowledge into account. Don’t write for an 8th grade class if your audience is composed of PhD candidates, small business owners, working parents, or immigrants. Only write for 8th graders if your audience is, in fact, an 8th grade class. Make sure you know who your audience is – don’t guess or assume.

The purpose of writing in plain language is so that your audience can:
  • Find what they need;
  • Understand what they find; and
  • Use what they find to meet their needs.

12 Tips for Writing Content in Plain Language:
  1. Write for your reader, not yourself.
  2. Use pronouns when you can.
  3. State your major point(s) first before going into details.
  4. Stick to your topic.
  5. Limit each paragraph to one idea and keep it short.
  6. Write in active voice. Use the passive voice only in rare cases.
  7. Use short sentences as much as possible.
  8. Use everyday words. If you must use technical terms, explain them on the first reference.
  9. Omit unneeded words.
  10. Keep the subject and verb close together.
  11. Use headings, lists, and tables to make reading easier.
  12. Proofread your work, and have a colleague proof it as well.


For additional information, consider attending a workshop under the Educational Events. http://www.weiskopfconsulting.com/education.html

Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Call NOW for Free Hour Consultation

Weiskopf Consulting - All things Technical & Social (630.320.2991)

WeiskopfConsulting.com | ConstantContact Solution Provider  


Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.
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