Monday, January 22, 2018

2018-1-22 Strengths SWOT Analysis with Social Media Marketing

“The definition of insanity is doing the same thing over and over again, but expecting different results”.
- Albert Einstein 


Likely you are familiar with the term SWOT analysis. Most commonly defined as the process that identifies internal strengths, weaknesses, as well as external (potential) for both opportunities and threats.



Like many things in life, this basic, analytical framework that assesses your business is only as good as the effort put forth. With the new year upon us, the timing is perfect to take a deeper consideration of your business to see what is working, what isn’t working, what could help your business move forward and what could hinder the growth of your business. As Albert Einstein is known for saying, we need to change to make change happen. This effort is all to find a productive way to advance. 

Consider your digital marketing efforts and focus on the strengths of them now. What is garnering traction? How are you measuring that traction? How can you increase your growth? Which channels are working? How should you increase the ROI? Focus only on the top quadrant of the Weiskopf Consulting 2018 SWOT Analysis. What are your digital marketing effort strengths? Do you need help analyzing these strengths? Weiskopf Consulting can evaluate your digital marketing efforts and meet with you for a free one hour consultation to help move your business forward.  





Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Weiskopf Consulting - All things Technical & Social (630.320.2991)
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.


WeiskopfConsulting.com | ConstantContact Solution Provider  



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Tuesday, January 9, 2018

2018-1-9 New Year New Plan

Let out a HUGE sigh! The holidays have passed and you survived! Now what?



Did you take the time to review your digital marketing efforts? Are you ready to strategize for 2018? After looking item by item to evaluate individually do you see how they all fit in your overall digital marketing strategy? Likely the answer is no, there has not been enough time. You are likely not alone. But you can stand out by stopping now to take the time to both review and strategize for 2018. The Weiskopf Consulting New Year New Plan is a concise model to evaluate your digital marketing efforts from 2017 and guide to your 2018 strategy. If you still feel unsure of next steps, Weiskopf Consulting can evaluate your digital marketing efforts and meet with you for a free one hour consultation to help move your business forward.  





Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Weiskopf Consulting - All things Technical & Social (630.320.2991)
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.


WeiskopfConsulting.com | ConstantContact Solution Provider  



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P.S.  For additional information, consider attending a workshop - 

Tuesday, December 19, 2017

Digital Year End Review

It is December and that means it is time for a year end review. 

Commonly the focus is either financials or personnel, but have you thought about your business digital marketing efforts? Tackling the overarching questions of “Were you happy with your digital marketing efforts?” or “Did your digital marketing increase your sales?” are over whelming. Start with a check list and look at each aspect of your digital marketing plan and evaluate item by item what worked well and why along with how you can improve. And improving might be deciding to eliminate an item.



The Weiskopf Consulting Year End Review is a concise way to evaluate your digital marketing efforts from 2017. Take the time to fill it out and then you can begin to strategize for 2018. Do not go into the new year doing the same thing because it is the easy answer. Take the time to evaluate and ensure your strategy is comprehensive and cohesive. Feeling unsure of what to do next? Weiskopf Consulting can evaluate your digital marketing efforts and meet with you for a free one hour consultation to help move your business forward.  



Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Weiskopf Consulting - All things Technical & Social (630.320.2991)
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.


WeiskopfConsulting.com | ConstantContact Solution Provider  



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P.S.  For additional information, consider attending a workshop - 

Tuesday, December 12, 2017

Balancing Work and Play

So often you hear the holidays referred to as “The Most Wonderful Time of the Year.” So why do they seem to hard to maneuver. Hopefully this checklist can make it more enjoyable.



1.      Show your gratitude. You are likely not the only person trying to make it through the holidays. By showing your gratitude it will likely not only make others around you feel better, but being grateful increases your happiness and motivation.
2.      Make sure to get enough rest. It’s a stressful time of year filled with later than usual nights of personal and professional obligations. If you can get close to seven hours of sleep, your energy and immunity are likely to stay high.
3.      Be realistic and remember no one has a perfect holiday season. Those idealized versions for the movies are just that, pretend!
4.      Figure out your time off in advance. Give yourself enough time to manage your workload and actually enjoy the time off.
5.      Minimize the gift giving. Not everyone wants to exchange gifts and sometimes it leaves employees concerned about gifting back to the boss (which should not be expected.)
6.      Avoid setting out bowls of candy. Not only is it harmful to the waistline, but could get your office sick with unwrapped candy. Wipe down your office with disinfectant wipes on a regular basis, and wash hands thoroughly multiple times during the day to keep germs away.
7.      December is known to have less sunshine and be colder. Keep your energy high by getting extra steps in during the work day. Skip the elevator and use the stairs, park further away from the office, and bundle up and go for a walk outside each day before eating lunch.

8.      And yes, you must go to the work party. Show up with a smile, allow yourself a brief thank you before leaving. This is a grin and bear it event for some!

Thursday, November 2, 2017

Branding Voice and Passion

Branding Voice and Passion

The power of passion and the voice used to discuss that passion can build significantly stronger brands and drive sales higher. Marketing a brand to customers with a relationship surrounding the customers passion creates more value for the brand. Potential clients need to develop a one on one relationship with a brand to eventually have passion for that brand. Telling the story of your brand instead of just the history evokes more passion between your customer and your brand. It takes that customer along the road of engagement that can and should build over time.






So how do you build that emotional connection with you customer and your brand? Start with saying something not only important, but relevant. Act on that message, continuously. Make sure your actions are good not just for your brand but also for you customers. Be honest, if your brand speaks to something be sure to follow through in your brand actions.

Take the time to consider your brand positioning and how it will impact passion within your clients.  When the time comes to activate your brand, be sure to have a strategy based on your brand positioning. Stay true to your message.


Does you brand need some passion? Contact us at …


Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Weiskopf Consulting - All things Technical & Social (630.320.2991)
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.


WeiskopfConsulting.com | ConstantContact Solution Provider  



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2017-10-23 "Branding Month Email #4"


Brand Passion

As we introduced the month of branding at Weiskopf Consulting, we segmented the topic into three key elements, trustworthy, passion and consistency. Passion connects your brand to your customers. Aligning your goals with your customer goals is important but so is having a story behind your own brand. Not just a history. Generally people need to be inspired to gain any kind of attachment to an organization. That is especially true when you are asking for donations instead of providing a product or service that is needed. So what makes you special? What caused you to want to help? Avoid using the terminology of targeting for your non-profit. 




As you think past your history and more towards your passion, learn to tell your story concisely with excitement.

Check back all month on our social media platform to learn more insight into your brand being trustworthy, having passion and being consistent. 


Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Weiskopf Consulting - All things Technical & Social (630.320.2991)
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.

WeiskopfConsulting.com | ConstantContact Solution Provider  



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P.S.  For additional information, consider attending a workshop - 

2017-10-30 "Branding Month Email #5"


Assess YOUR Brand

All month long you have learned about the elements of branding, being trustworthy, having passion and consistency of brand. Now it is time for you to look at your brand. Let us assess you brand with our check list and then we will meet with you free of charge to discuss the findings.



Contact us at 630 474 3412 or Virginia@WeiskopfConsulting.com to start to process free of charge. We want to help you make your brand shine!

Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Weiskopf Consulting - All things Technical & Social (630.320.2991)
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.

WeiskopfConsulting.com | ConstantContact Solution Provider  



Facebook | LinkedIn | Pinterest | YouTube





P.S.  For additional information, consider attending a workshop -