Monday, October 16, 2017

Funding Your Non-Profit

Funding Your Non-Profit

Funding is a major component for non-profits. Non-profits can not rely on the same fundraising and advertisement over the course of time. The marketing message becomes boring. Update your marketing message, be sure to stay within your brand message. The way you ask for a donation needs to fit within your brand. Consider if your brand is positioned to "ask for support" versus "ask to join" the cause. Joining is more powerful in terms of creating evangelists for the cause. Keep the message short and simple, there is not a need to get too technical. That is not to say be boring, rather know your audience and what motivates them.

Funding and the wording of asking for donations is an element of your non-profit brand. This is another aspect of brand consistency.

Be sure to differentiate your non-profit brand to attract volunteers versus attracting money. This too goes back to asking for join the cause. Feeling and emotion is a much stronger tie than simply investing for a return. After all, anyone can write a check but not everyone will give of their time to volunteer. This ties back to the passion of your brand. Getting support through passion is a much more powerful connection to the cause.


Watch this video to see how this Challenge went Viral on Social Media

Think back to the ALS Bucket Challenge, born of passion for the brand. Pete Frates, a baseball player from Boston College has suffered from ALS, or Lou Gehrig's disease, since 2012. He thought of an idea to raise money for the degenerative disease, it was simple, dump a bucket of ice-cold water over your head, then challenge a friend, or friends, to either do the same or donate money to The ALS Association. Make a video of the whole thing and post it to your social media accounts. The marketing message completely stood out and inspired millions to donate.

Funding and garnering donations are not easy components for a non-profit. Be sure to give thought as to how the fit into your brand consistency.


Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Weiskopf Consulting - All things Technical & Social (630.320.2991)
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.

WeiskopfConsulting.com | ConstantContact Solution Provider  



Facebook | LinkedIn | Pinterest | YouTube





P.S.  For additional information, consider attending a workshop - 

Friday, October 6, 2017

Consistency, is Key to Brand Recognition


Keep Your Brand Consistent

Consistent Consistent Consistent. Ensure your brand has a brand and logo that are consistent across various platforms. Branding in social media requires a logo to look good in a square since most platforms are built to for photos of people as users. Consistency goes beyond just the look of your brand but the brand voice. This is a major component of a cohesive brand. Strategically decide how to differentiate your brand with how you present your content. 


Color | Photo style | Logo | Tagline | Typography 




When acquiring handles and accounts in social media, attempt to claim your brand name in numerous platforms. You may not plan to use say, Snapchat, but you would not want someone to confuse your brand with another of the same or similar name.

An email signatures is an extension of your brand. Build an email signature that represents your brand on every message you send. There should be an ask in your email signature and just like your marketing message, your email signature needs to be updated and should coincide with your marketing campaign.

Event branding is just as important as your primary branding. 


T-shirts  |  Signage  |  Promotions  |  Social media



Even simplistic promotions, ensure they are consistent with your branding strategy. All build meaning and memorability for an event, even if it is entirely for charity.


Simply explained, your brand is what people think about you. Your brand carries through in various platforms and messaging. A good brand takes time to build and requires thought, strategy and consistency to continue growing.

Check back all month on our social media platform to learn more insight into your brand being trustworthy, having passion and being consistent.



Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Weiskopf Consulting - All things Technical & Social (630.474.3412)
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.

WeiskopfConsulting.com | ConstantContact Solution Provider
 

Facebook | LinkedIn | Pinterest | YouTube



P.S.  For additional information, consider attending a workshop - 

Sunday, October 1, 2017

Branding Month at Weiskopf Consulting



Learn how to Brand your Company 



This month is National Learning and Development Month. What’s more important to learn about than your own brand? Weiskopf Consulting will be discussing the strategy of branding with a focus on non-profits complete with information relevant for any brand.

Branding is an all encompassing topic, therefore we have segmented the topic into three key elements, trustworthy, passion and consistency. Throughout the month we will touch of various aspects of these three main elements that make brands shine.




When a brand knows who they are and what they stand for they gain trust. Consumers are not looking for perfection, they are looking for decency. Today, trust is more important than ever and it can be an important source of strategic advantage.

People connect with your passion and remember your brand. The history of your brand is not as memorable and they really don’t care. Great brands delight people. They have genuine meaning in people’s lives. People need to see the heart of your brand to connect deeply.

And finally your brand must have consistency. Not matter the medium, Facebook, LinkedIn, your website, you name it, all of them must have the same look and feel to maintain the brand consistency.  Remember that everything is a brand, so care about yours. Personal brands, brand of expertise, brand of product, brand of advice, brand of culture, brand of solution, they all need to be consistent. Many non-profits are more like consumer brands, and thus to maintain share of mind and trust, a well thought out, consistent brand is required. While some may think that looking "too good" and implying a sense of organizational vanity is a problem, many donors consciously and unconsciously see value, professionalism and sustainability when a brand is clearly and consistently presented.


Check back all month on our social media platform to learn more insight into your brand being trustworthy, having passion and being consistent.



Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Weiskopf Consulting - All things Technical & Social (630.320.2991)
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.

WeiskopfConsulting.com | ConstantContact Solution Provider
 

Facebook | LinkedIn | Pinterest | YouTube



P.S.  For additional information, consider attending a workshop - 

Tuesday, September 5, 2017

12 Tips for Writing Content in Plain Language

Plain language is writing designed to ensure the reader understands as quickly, easily, and completely as possible. Plain language strives to be easy to read, understand, and use. It avoids verbose, convoluted language and jargon


One of the most popular plain language myths is that you have to “dumb down” your content so that everyone everywhere can read it. That’s not true. The first rule of plain language is: write for your audience. Use language your audience knows and feels comfortable with. Take your audience’s current level of knowledge into account. Don’t write for an 8th grade class if your audience is composed of PhD candidates, small business owners, working parents, or immigrants. Only write for 8th graders if your audience is, in fact, an 8th grade class. Make sure you know who your audience is – don’t guess or assume.

The purpose of writing in plain language is so that your audience can:
  • Find what they need;
  • Understand what they find; and
  • Use what they find to meet their needs.

12 Tips for Writing Content in Plain Language:
  1. Write for your reader, not yourself.
  2. Use pronouns when you can.
  3. State your major point(s) first before going into details.
  4. Stick to your topic.
  5. Limit each paragraph to one idea and keep it short.
  6. Write in active voice. Use the passive voice only in rare cases.
  7. Use short sentences as much as possible.
  8. Use everyday words. If you must use technical terms, explain them on the first reference.
  9. Omit unneeded words.
  10. Keep the subject and verb close together.
  11. Use headings, lists, and tables to make reading easier.
  12. Proofread your work, and have a colleague proof it as well.


For additional information, consider attending a workshop under the Educational Events. http://www.weiskopfconsulting.com/education.html

Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Call NOW for Free Hour Consultation

Weiskopf Consulting - All things Technical & Social (630.320.2991)

WeiskopfConsulting.com | ConstantContact Solution Provider  


Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.
Facebook | LinkedIn | Pinterest | YouTube

Tuesday, August 8, 2017

ASK The Expert




Q:  How often should I clean up my computer?
A:  Just like fall/spring cleaning you should do a good computer clean up at least twice a year.  This should include running CCleaner, Malwarebytes, and a your anti-virus program on a deep dive.  CCleaner will remove al those temp files that you don’t need. Please download your items from safe sites Like CNET.  To keep your files safe they should be backed up to the cloud on a backup program like Carbonite or Mozy.  This will ensure if you get a ransomware that your files are safe. 

Q:  Is there an easier way to run routine tasks?   
A:  Stop performing all that system maintenance yourself and set it all up to run on a schedule. With Windows’ built-in Task Scheduler, you can run just about any kind of task—whether it’s maintenance, picture uploads, or even a simple alarm—through Windows’ built-in tools (in fact, it’s one of the best Windows 7 features you’ve probably forgotten about.
 
Q:  When is it time to upgrade to new computer
A:  Anything over 4 – 5 years old can be in consideration for the retirement home for computers.  Make sure your needs are being met, just because it is old doesn’t mean it is time to recycle.  Have you had your current PC cleaned up in a while? By a professional?  If not they should be consulted.  A good professional will assess your needs and the computer then give you options.  Clean up cost or replacement cost.  You will then be able to make a choice.  Also, a good professional should offer shopping service to help you find the computer that is best for you. 
https://www.computerhope.com/issues/ch000985.htm


For additional information, consider attending a workshop under the Educational Events. http://www.weiskopfconsulting.com/education.html

Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Call NOW for Free Hour Consultation

Weiskopf Consulting - All things Technical & Social (630.320.2991)

WeiskopfConsulting.com | ConstantContact Solution Provider  


Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.
Facebook | LinkedIn | Pinterest | YouTube

Friday, June 30, 2017

Social Media Day:Tips to Get You Started And More

June 30th is Social Media Day.  To help you celebrate, we wanted to assist you in developing your social media plan.  Social media is the engagement marketing cycle.  It allows you to connect with your customers, get leads or grow your supporters.  Whenever you post something on social media, you should create a WOW moment for your customers. 

Pew Research Center states that 58% of Americans use Facebook, and that 41% of those use it daily?  What better way to connect with 1.4 Billion users, but to post on Facebook and engage.  

Start with Facebook.  Facebook suggests that 50% of the posts should be interesting content that’s also entertaining.  About 30% should be helpful information such as tips, stats, and education.  The remaining 20% should be promoting your business such as allowing customers to purchase, register for an event, or read a blog. 

To create a strong social media plan, we suggest the following:
  • Tell others about your Facebook page through email marketing, on your website, post icon your blog, in your store or office, and on your business cards
  • Add the social media links to your emails
  • Follow your best customers and interact with their social media pages
  • Start posting and remember Facebook Insights.  This allows you to ask your audience what they want to see on Facebook
  • Have a Join my mailing list button on Facebook
  • Add Facebook sign up form App to allow you to capture your customer’s emails
  • Make it part of your marketing Plan
I
If you missed Weiskopf Consultings Seminar on "Facebook Marketing: Let's Make a Plan", here is the Pdf for you as a gift on Social Media Day.  Click Here

Another platform for social media is LinkedIn.  On LinkedIn you can show off your products, services and news about your company.  Do you have a LinkedIn Showcase page?  Learn how - Click Here



 


For additional information, consider attending a workshop under the Educational Events. http://www.weiskopfconsulting.com/education.html

Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Call NOW for Free Hour Consultation

Weiskopf Consulting - All things Technical & Social (630.320.2991)


WeiskopfConsulting.com | ConstantContact Solution Provider  


Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.
Facebook | LinkedIn | Pinterest | UTube

Monday, June 26, 2017

7 Cell Phone Courtesy Tips


July is National Cell Phone Courtesy Month   87 percent of Americans said they have encountered people talking on cell phones in public places in a loud or annoying manner. Slightly less than 4 out of 10 often experience generally rude or disrespectful behavior, cursing, near-cursing or people interrupting conversations to use e-mail or cell phone.  So, it's time to go over some tips on Cell Phone Courtesy!


  1. Silent Cell phone: It’s mannerly to turn off your cell phone before meetings and meals.  If you can’t turn your device off, turn it to silent or vibrate. Your phone is not a replacement for an in-person meeting.
  2. 10-foot rule:  When making or taking a call, move 10 feet away from the building including windows. No one wants to see pacing or gesturing during your convo. Step outside when responding to a call while in a house of worship, medical office, library, theater, or hospital.  Refrain from confidential conversations on planes, trains, and automobiles.
  3. Excuse Me: If accepting an emergency call, excuse yourself as quietly and calmly as possible from the gathering with an apology. For example, “I apologize, however this is urgent, please excuse me.  I hope to return in a moment.”
  4.  Hidden cell phone: Whether you are attending an important business meeting, out on a date or even in a casual setting with friends, keep your phone out of sight. Placing your phone on the table or desk sends the clear message that they are not your number-one priority. It’s also just rude.
  5. Consider Content Carefully: With cell phones, spontaneity can be contagious. Remember, once a text, tweet or post is sent, it’s live. Sure, you can delete it, but it’s out there on the Internet, just waiting to bite you back! So use common sense and don’t post inappropriate pictures or writing while consuming adult beverages. Avoid profanity.
  6. The Cellular Crutch: Don’t use your phone when you are not sure what else to do in uncomfortable situations. If you walk into a new office or even a wedding reception and don’t know anyone, take time to engage with people face-to-face. Deferring back to your phone as a crutch will keep you from truly connecting with the people around you.
  7. Exceptions: There are exceptions to every rule: A) Doctors, nurses, first responders, and health providers B) Those expecting emergency calls C) Those who have an infant with a babysitter or a person with a caregiver D) Those momentarily sharing photos with others E) Those researching an important request, such as directions.  Clear your need for your cell phone monitoring with your colleagues prior to the start of the meeting.

    We've all been subjected to rude and excessive uses of cell phones. Remember these seven tips before you pull out your cell phone the next time.

    Virginia WeiskopfPersonal Technical Guide
    Translating Technology into a Language you Speak   
    Call NOW for Free Hour Consultation

    Weiskopf Consulting - All things Technical & Social (630.320.2991)


    WeiskopfConsulting.com | ConstantContact Solution Provider  


    Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.
    Facebook | LinkedIn | Pinterest | UTube