Monday, June 19, 2017

National Email Week Celebrations

It's National Email Week! We may all love social media as a means of communication but email is still the preferred method of communications for the business user.

IT say that, in general,  each employee requires an email box the size of 500MB to 2GB.  That's alot of storage.  Further, A recent survey of employees found that workers cannot process more than 50 emails per day, yet the average business inbox receives at least 100 emails per day.

Email Do's and Don'ts:

  • DO remember that all emails can be forwarded.
    DON’T include emoticons and acronyms in your sign-offs in business emails.
  • DO include a signature block in your emails.
    DON’T assume someone will recognize your email address, especially if you’ve just met
  • DO use spell check and proof-read your emails for accuracy.
    DON’T correct someone’s spelling or grammar unless they’ve asked for a critique.
  • DO communicate in a business-like manner when using email for business.
  • DON'T tell jokes, use sarcasm.  They don't translate well in writing.

No automatic alt text available.Marsha Egan, national expert on email and author of “Inbox Detox”, agrees that a full inbox causes employees extra stress. Beyond just the stress, the overloaded inbox is expensive. Egan claims that poor email habits can cost businesses a minimum of $200 in lost productivity per employee per week.
It's important that businesses find ways to help employees handle emails more effectively.  We've been talking about some ways.  Have you considered holding a training for employees to explain YOUR company's way of handling email?  Have you trained employees in the tools that Outlook offers users to keep their email boxes more organized.  Today, even Gmail offers a host of sorting options to make it easier to keep track of emails and prioritize the most important ones.

Email is an  important tool for your business.  Maybe even the most important communication tool that you have.  Take a moment to make sure that you're handling email in a cost-efficient manner for your business.



Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Call NOW for Free Hour Consultation

Weiskopf Consulting - All things Technical & Social (630.320.2991)


WeiskopfConsulting.com | ConstantContact Solution Provider  


Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.
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Saturday, September 24, 2016

Have YOU been hacked?




It is a "normal" part of life now to have your data stole. The question is "Do you know if you have been hacked?"  It took Yahoo two years to share with us that 500 million accounts had been hacked.  Hard to believe they did not know.  

This article by consumer reports "66 Ways to Protect Your Privacy Right Now"  is a great way to take some actions to safeguard your data.  


I immediately went to HaveBeenPwned.com  and checked out all my email addresses.  My personal one had 3 items where I needed to change my password ( I actually had already taken care of two) but I had no idea that i had a myspace account. 
In one of the other articles that I read talked about you might not even know you had an account, if you signed up and never used it or if you changed platforms and did not deactivate the account, then it is still there with your username/password/birthday/security questions.  The same birth date and security questions you currently use on other sites.  CHANGE THESE

I went to myspace,  sent a password request and waited. Was my account still active? Nothing came.  It must be over 10+ years since I would have had a myspace account.  In fact, I don't ever remember having one.  It says the hack was in 2008 and it took 8 years for myspace to report it.  

You can't trust the Online platforms to self regulate.  YOU must be diligent about your information, use safeguards and check.


Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak   
Call NOW for Free Hour Consultation

Weiskopf Consulting - All things Technical & Social (630.320.2991)


WeiskopfConsulting.com | ConstantContact Solution Provider  


Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.
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Thursday, September 8, 2016

Email & Social Media Workshop Series





 Email & Social Media 
 Workshop Series $150



A Four part Workshop to strengthen and develop YOUR marketing strategy and get your Social Media and Email Automation working together to engage your customers.

Thursdays in October (6,13, 20 & 27) - 9:30 to Noon.
Bottle & Bottega 498 Crescent Blvd. Glen Ellyn, I 60137

Session One: Grow Your Business with Email & Social Media
·         Small business marketing today
·         Setting your goals
·         Choosing the right message
o   Pick your platform
o   Build relationships through content engagement
o   Write a call-to-action

Session Two: Getting Started with Email Marketing
·         Setting up your Constant Contact account
·         Creating an email campaign and editing a template
·         Branding your emails with your logo, colors and photos
·         Creating content that people want to receive and read
·         Importing your email list into your constant database

Session Three: Automating Emails – Creating a Sales Funnel
·         Learn the difference between automated messages and autoresponder campaigns
·         Decide where autoresponders can help you do better marketing communications
·         Understand key actions that trigger emails to be sent
·         Identify what steps to take to design effective autoresponder campaigns
·         Design the “evergreen content” that works best for your audiences


Session Four:  Social Media Marketing
·         Choosing the right platform(s) for your business (Facebook, YouTube, Pinterest, LinkedIn)
·         Your Brand
·         Creating vs Curating Content
·         Making a Plan (Marketing Budget – Time, Money and Strategy)
·         Call-To-Action (CTA)
·         How it all Connects



Sign Up Now

Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak    Call NOW for Free Hour Consultation

Weiskopf Consulting - All things Technical & Social (630.320.2991)

WeiskopfConsulting.com | ConstantContact Solution Provider  

Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.
Facebook | LinkedIn | Pinterest | UTube

Friday, July 8, 2016

National Cell Phone Courtesy Month


This month is cell phone courtesy month.  Since we're dependent on our phones so often, I wanted to list out my favorite business apps that may become your favorites as well.

Here are the best phone apps for your mobile office which are my favorites.

1 Office 365      Click here

2 Waze              Click here

3 Social Media Apps (Facebook, Pinterest, LinkedIn, and Google Plus.)

4 Trip log          Click more to see app
This has a motion sensor and will automatically start as you go.  You can easily mark personal or business at the end of each week.

5 Evernote         Click here

6 Words with Friends Click more to see app

7 ewallet           Click here

8 Visual Voicemail    Click here 
Most androids have service built into phone already.

9 What’s App      Click here 

10 Pandora        Click more to see app 

11 IMBd                Click here




Virginia Weiskopf, Personal Technical Guide
Translating Technology into a Language you Speak    Call NOW for Free Hour Consultation

Weiskopf Consulting - All things Technical (630.660.3567)
WeiskopfConsulting.com | ConstantContact Solution Provider | 

Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.
Facebook | LinkedIn | Pinterest | UTube

Tuesday, June 14, 2016

Microsoft buys LinkedIn, what does that mean for YOU.

I was pleasantly surprised when I read the news about Microsoft buying
LinkedIn.  It is a great way for them to increase their search reach and engage with more consumers.  What it means to us could be great things or more frustration.  


Great things would mean a better interface with outlook 365 that allows us to create circle of influence within industries.  Allows us CRM capabilities connected to information on LinkedIn.  Allows us to better position our personal and business profile to be connected directly to an individual consumer. Frustration would mean that the Microsoft integration is complicated and is only usable through their Microsoft Dynamic CRM that is over priced for small businesses.   


I am hopeful that this will bring small business great connecting power at a affordable price

.  




Virginia WeiskopfPersonal Technical Guide
Translating Technology into a Language you Speak    Call NOW for Free Hour Consultation

Weiskopf Consulting - All things Technical (630.660.3567)

  
Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business. 

Thursday, June 2, 2016

Summer of Social Media….Upcoming Classes

Summer Social Media and Email Marketing Classes

Classes to improve you Social Media and Email Engagement with your customers.  Basic and Advanced classes with a focus on your business needs. Choose from 3 specific classese below.  Please Join us.. FREE



Social Media 101: Basics of Social Media

You have probably heard of social media. You may even understand the value social media can bring to your business.  Now wondering how to start?  In this introductory session, we cover strategies and best practices to get the most out of your social media activities.  Statistics state that businesses that do not use social media will be out of business in 5 years.  Get started right and learn how to do it right.  You will learn:
  •  What is social media marketing really and why it is important 
  • An overview of social media and how to evaluate the channels that are right for your business or organization 
  •  How small businesses and organizations are using these low-cost tools to gain visibility, develop relationships and drive sales and response 
  • How to create good content for your social media marketing campaigns 
  •  How to incorporate social media marketing into your business life without losing productivity
  •  How to create an integrated marketing plan with social media, email marketing and other marketing efforts
  • This workshop primarily focuses on the following social media channels: Facebook, LinkedIn, Twitter, Instagram and Pinterest.
Two sessions for you to choose from....

Register Here for Friday, June 10th       

Register Here for Friday, July 8th




Automate your Email Marketing – Make it work for you

Planning ahead to convert & keep. Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT?

Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business.

This seminar will help you:

  • Learn the difference between automated messages and autoresponder campaigns
  • Decide where autoresponders can help you do better marketing communications
  • Understand key actions that trigger emails to be sent
  •  Identify what steps to take to design effective autoresponder campaigns
  •  Design the "evergreen content" that works best for your audiences






We'll also cover dos and don'ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. Join us!!


Register Here for Friday, June 24th 


Social Media 102: Facebook Marketing 


In this seminar you will learn about how to engage your audience.  What engagement means and how to leverage that engagement towards the goal of gaining new customers.  Engagement marketing is not an exact science, you will not see a direct click through to a sale.  What you do see is "likes", "Comments", "Shares", and a growth in your page "Likes".


What you will learn:

  •         What Engagement is
  •       50, 30, 20 rules for posting
  •         How to put together a weekly/monthly plan
  •         How to leverage the Algorithm
  •         How to upload an Audience list
  •         How to Boost a post
  •       Your business Story 
  •       New Facebook Live

Register Here for Friday, July 22nd   

Register for July 7th - coming soon  



Friday, May 13, 2016

Friday, May 13, 2016

Today is the only Friday the 13th in 2016. Here are a few fun reminders about today.


Also,here's an articel about things not to do on your computer.