Tuesday, October 2, 2012

NAWBO: Business Building Boot Camp

What an extraordinary day I had yesterday!  I attended the NAWBO (National Association of Women's Business Owners) Day 2012 at the Metropolitan Club in the Willis Tower (Sears Tower to those of us of a certain age).  The breakfast Keynote speaker was Laura Schwartz, author of Eat, Drink and Succeed!, a dynamic speaker who utilized personal anecdotes and experiences to emphasize her points.  I thoroughly enjoyed listing to her and absorbed some valuable information.  The day was filled with beneficial activities,  breakout sessions with industry leaders, a “High Achievers Lunch” live on WGN radio, which featured a panel of successful business women, and many networking opportunities.  

Steve Robinson, Area Director Constant Contact and Virginia Weiskopf,  CTCT Solution Provider

I attended as a Constant Contact Partner, which was one of the prominent sponsors of NAWBO.  Constant Contact is an Email Marketing service provider that enables individuals to connect with their customers. This helps foster a lasting relationship with clients and promotes business growth.  I was part of a team of solution providers that held “Office Hours” after the breakout session for any of the attendees who had more questions and wanted personal assistance.  This was a great way to help business owners understand the importance of Email Marketing and the use of Social Media to promote their businesses. 

Social Media and Email Marketing are two cost effective ways to promote your business.  I provide a Social Media Starter Package designed to help businesses begin with this process.  This task can seem daunting and overwhelming. However, with the correct help you too can become your own social media guru.  Check out my Social Media Package below.