Monday, August 3, 2015

Better Facebook Engagement

There is little point in going to the effort of building a Facebook page and attracting an audience if you don't follow through to engage customers. You have to build an audience for your Facebook page, you have to give the audience a compelling reason to visit the page.

The rules of the Facebook page are similar to the rules for effectively building an audience for a blog. Make sure you are adding content frequently--preferably at least daily. You want to provide a reason for the Facebook page audience to check in and see what's new.

Equally important as the frequency of posting is the content of the posts. Customers want to be informed and engaged, not pitched and harassed. It's OK to tie in your products and services where they're relevant, but don't simply use the Facebook page as a platform for marketing soundbites.

You can post news or stories related to your business and provide unique commentary or insight. You can also use the Facebook page to provide tips, tricks, or information content. Rather than just talking at the audience, though, try to incite comments and feedback from the members to foster a sense of community with the customers.

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