Thursday, September 8, 2016

Email & Social Media Workshop Series





 Email & Social Media 
 Workshop Series $150



A Four part Workshop to strengthen and develop YOUR marketing strategy and get your Social Media and Email Automation working together to engage your customers.

Thursdays in October (6,13, 20 & 27) - 9:30 to Noon.
Bottle & Bottega 498 Crescent Blvd. Glen Ellyn, I 60137

Session One: Grow Your Business with Email & Social Media
·         Small business marketing today
·         Setting your goals
·         Choosing the right message
o   Pick your platform
o   Build relationships through content engagement
o   Write a call-to-action

Session Two: Getting Started with Email Marketing
·         Setting up your Constant Contact account
·         Creating an email campaign and editing a template
·         Branding your emails with your logo, colors and photos
·         Creating content that people want to receive and read
·         Importing your email list into your constant database

Session Three: Automating Emails – Creating a Sales Funnel
·         Learn the difference between automated messages and autoresponder campaigns
·         Decide where autoresponders can help you do better marketing communications
·         Understand key actions that trigger emails to be sent
·         Identify what steps to take to design effective autoresponder campaigns
·         Design the “evergreen content” that works best for your audiences


Session Four:  Social Media Marketing
·         Choosing the right platform(s) for your business (Facebook, YouTube, Pinterest, LinkedIn)
·         Your Brand
·         Creating vs Curating Content
·         Making a Plan (Marketing Budget – Time, Money and Strategy)
·         Call-To-Action (CTA)
·         How it all Connects



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Virginia WeiskopfPersonal Technical Guide
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Weiskopf Consulting - All things Technical & Social (630.320.2991)

WeiskopfConsulting.com | ConstantContact Solution Provider  

Over 15+ years of experience in providing technical solutions and support to allow you to focus on your business.
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